Earlier this afternoon, TMZ Sports published a video they’d received of San Francisco Giants President and CEO Larry Baer, pulling his wife, Pam Baer, out of a chair and causing her to fall to the ground during a heated verbal and physical exchange. The incident, which can only be described as a public act of domestic violence, took place at Proxy, a popular San Francisco plaza with coffee shops, a movie screen, and food carts.

In the first clip of the graphic video, captured by a worker in the San Francisco plaza who observed the altercation, Larry Baer steps over his wife, reaches (aggressively) for her cell phone, and drags her from her chair to the ground as she screams “Oh my god, no help!” In the second clip, taking place after bystanders had separated the two, Baer is seen (coffee cup in hand) pacing and yelling at his wife, “Pam, stop”, before removing himself from the situation and exiting the plaza.

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Shortly following the incident, San Francisco Police arrived on scene and interviewed witnesses who observed the altercation. In anonymous statements to the San Francisco Chronicle, witnesses stated that a loud verbal argument had been ongoing for roughly 20 minutes prior to the escalation displayed in the video. The incident reportedly became physical once Pam Baer took Larry Baer’s cell phone away from him and refused to give it back. Baer was removed from over top his wife by the man who’d filmed the incident, who, after being separated, once again attempted to get the cell phone from his wife.

Throughout the course of the day, Larry Baer issued a series of statements:

In his initial comments to the San Francisco Chronicle, Baer stated, “My wife and I had an unfortunate public argument related to a family member and she had an injured foot and she fell off her chair in the course of the argument. The matter is resolved. It was a squabble over a cell phone. Obviously, it’s embarrassing,”

Seemingly aware of the negative public reaction to this statement, Baer later followed up with a statement to the San Francisco Giants fanbase, reading “Regrettably, today we had a heated argument in public over a family matter. We are deeply embarrassed by the situation and have resolved the issue.” Public response to these comments was similarly negative.

Much later in the evening, at 9:33 p.m. EST, Baer issued a final, official statement, via the San Francisco Giants Twitter account, in which he took noticeably more responsibility for his actions. The statement reads, “I am truly sorry for the pain that I have brought to my wife, children and to the organization. It is not reflective of the kind of a person that I aspire to be, but it happened, and I will do whatever it takes to make sure that I never behave in such an inappropriate manner again.”

Larry Baer, 61, is a member of the group that purchased the Giants franchise in 1992; became the team’s President in 2008; and assumed the role of CEO in 2012. In addition to his role with the San Francisco Giants, Baer also serves on the MLB’s Business and Media Board of Directors, as well as the Strategic Planning and Constitution Committees. An affiliation, as noted by the Athletics’ Ken Rosenthal, which will only further add to the scrutiny the league will face for their investigation (and discipline) of this “true [MLB] insider.”

As reported by ESPN’s Jeff Passan, “Major League Baseball’s domestic violence policy does apply to front-office members… The presence of the videos offers concrete evidence, and without nearly as much, MLB has levied significant suspensions on players.” The most recent of which involved Chicago Cubs Short Stop, Addison Russell, who was suspended 40 games (last September) for violating the league’s domestic violence policy, after his estranged wife published a personal account of the habitual abuse she’d suffered at the hands of her husband.

Major League Baseball’s public statement (regarding the sure to be impending investigation) asserts they are “aware of the incident and, just like any other situation like this, will immediately begin to gather the facts. We will have no further comment until this process is completed.”

While it remains to be seen how exactly MLB will handle the Larry Baer situation, it seems a foregone conclusion that Baer’s role within the San Francisco Giants franchise will not be the same as it was when he awoke this morning.