September – Best Sportsbook & Casino Promotions & Bonus Updates

Top Ten New User Gambling Promotions For September

When ATS.io reviews a sign-up promotion or welcome bonus for new customers, we consider not only the value of these bonuses but also the playthrough requirements, payout speed, ease of use, and customer service each site offers.

Read below for the rundown on the top ten promos and bonuses available to start betting online today.

Gambling Site	Welcome Bonus & Promotion	Promo Code
BetMGM Casino	Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win	ATSBONUS
Stake.Us	250k Gold Coins & $25 Stake Cash	WINBONUS
Bet365	Bet $5 Get $200 In Bonus Bets (& 50 Spins PA Only)	ATSBONUS
SportZino	$10 Registration Bonus & 100% Deposit Match	Click To Claim
Caesars Sportsbook	$1,000 First Bet on Caesars	SMARTBONUS1000
Wow Vegas	250,000 Wow Coins & 5 Sweepstakes Coins	Click To Claim
DraftKings Sportsbook	Bet $5 Get $250 In Bonus Bets & 1mo NFL+ Premium on DK!	Click To Claim
FanDuel Sportsbook	Bet $5 Get $200 in Bonus Bets Guaranteed + 3 Weeks of NFL Sunday Ticket	Click To Claim
Parlay Play	$5 Registration No Deposit Bonus	Click To Claim
Caesars Palace		MIXCAS2500

Types Of Sportsbook Promotions & Casino Welcome Bonus Offers

Just about every online sportsbook, casino, or social casino in the industry will give you a welcome bonus: a sign-up promo when you make your first deposit. Many of the legal gambling sites now give those bonuses to you in the following the following ways:

1. No Deposit Bonus – Very popular among online casinos, sweepstake casinos, DFS sites, and, in some cases, sportsbooks. This bonus allows users to try the site out by completing a new user registration.
2. First Bet Offers AKA Risk-Free Bets – The most common sportsbook promotion for legal US sportsbooks, bettors can place a first wager and receive bonus bets back if the best loses.
3. Bet & Get or Bet & Win is a newer bonus offered throughout the US for first-time users. Users place a wager and get bonus bets back to try out the betting site.
4. Deposit Match – Rare amongst online sportsbooks but common among real money casinos and DFS sites. Users make a deposit and get a match in bonus or site credit up to a certain percentage of the deposit.
5. Odds Boosts – Unique to sports betting sites only, new and existing users are treated to improved odds on a sports event or prop.
6. Existing User Bonuses – player perks for another deposit, login bonus or rewards based on play.

No Deposit Bonus

Some online casinos, social casino apps, DFS sites, and occasionally sportsbooks will give you a No-Deposit Bonus just for registering to try out the site before you deposit. You’ll get a free bet credit or bonus money to make a wager and see how the site works. This allows you to see if you like what it offers before you make a deposit. Think of it as test driving a car or trying a dress in the fitting room. You don’t want to assume. You want to make sure you like it first. Then, after you try it out, they will also give you a deposit bonus as well if you do decide to fund your account. Some of the most popular no-deposit bonuses are available at these top betting sites:

• BetMGM No Deposit Bonus – Get $25 just for registering!
• Stake.Us – Get $25 Stake Cash and 250,000 Gold Coins at registration.
• Owners Box – $10 registration bonus plus 100% deposit match bonus

First Bet Welcome Bonus

First bet offers are generally referred to by sports bettors as risk-free bets and are one of the most popular new user sportsbook promotions today. However, sportsbooks no longer refer to these promotions as “Risk-Free Bets”. Rather, they are called First Bet Insurance, Second Chance Bet, or No Sweat Bet. Why, you ask? This is because there is still “risk” when making the bet, bettors place real money on their first bet and if it loses they are refunded in bonus bets, rather than cash hence the “risk”.

What is a First Bet Promo? It’s a way for a bettor to go big, small or anything in between with their first bet and get something back regardless if it wins or loses. For example, a sportsbook may offer a $500 first bet. In that instance, you either win your bet and collect it, or you get the bet amount refunded to your account in bonus bets.

The bonus amount is variable. If you win your bet that money is yours. If you lose your bet, your bonus is that you get back the bet amount that you lost. Fortune favors the bold and if you choose wisely, then you will get a nice boost to your bankroll right off the bat. If you pick a loser, then you are right back where you started, but at least you didn’t lose any money.

Most US sportsbooks have different terms and conditions with the maximum you can bet or if there is a rollover, but the types of sportsbook bonuses are pretty standard across the board. Here are a few of the most popular first bet bonuses:

• Caesars Go Full Caesar First Bet – Make your first bet on Caesar sportsbook
• No Sweat First Bet at FanDuel Sportsbook – Get bonus bets back if your first bet loses

Bet To Win, Bet and Get Promos

These sportsbook promotions are bets that have a 99.99999999% probability of cashing more often than not, provide little risk with a high reward. These types of welcome bonuses are extremely popular with our ATS.io readers and will also be with you.

Bet And Win Promo

The bet and win sportsbook promotion is very simple; generally, you bet as little as $5 on any money line (as high as you want) and win $150 in bonus bets, plus your wager if it wins. If it loses you are out $5. For example, if the bettor places a $5 bet on the Los Angeles Dodgers -300 if they win, you collect $150 in bonus bets and your $5 wager back.

Bet and Get Bonus

These sportsbook promotions generally apply to new users only and are as simple as they sound. You can Bet $1 on anything and get bonus bets back instantly or sometimes the bet can be as foolproof as “Will any NFL team score a touchdown this week?” or “Will the Packers or Saints score a touchdown?” “Will the Lakers or Nuggets make a three-pointer?” if that happens you are credited with bonus bets.

Operators like DraftKings Sportsbook, BetMGM, and FanDuel Sportsbook have regularly run Bet and Get promotions to generate new sign-ups in the cutthroat world of legalized online sports betting in the United States. Sportsbook operators will do whatever it takes to attract new customers and that type of buyer’s market is excellent for those seeking out a new sportsbook promotion.

Here are some of the most popular Bet & Get sportsbook promotions going on now:

• Bet $10 Win $200 BetMGM – Bet $10 on any team win or lose get $200 in bonus bets.
• Bet $5 Win $250 DraftKings – Place a $5 wager on any sports betting market and win or lose get $250 in bonus bets in return.
• Bet365 Bet $5 Get $200 – Make a $5 bet and get $200 in bet credit!

Deposit Match Bonuses

A match bonus is exactly as it sounds. The sportsbook or casino will match your deposit up to a maximum dollar amount. Some gambling sites do a 50% deposit match bonus and others do a 100% deposit match bonus. If you deposit $500 with a betting site and they have a 100% deposit match bonus, you will get $500 added to your account, either in cash, free bets, or bonus money.

If you deposit $500 with a 50% match bonus, you would get $250 in cash, free bets, or bonus money. Each sportsbook applies the funds based on their terms and conditions. Currently, only one online sports betting site is offering a deposit match bonus:

• Caesars Palace – Offers new users a 100% deposit match bonus on their opening deposit.

Odds Boosts

Odds boosts are all the rage in the online sports betting community. Some online sportsbooks will set the boosted odds themselves and encourage action on big sporting events by giving better odds than other sportsbooks in the market. Others will do Crowd Boosted Odds that will increase the odds with every 100 bets. It all depends on the sportsbook and how their promotions department runs.

Along with Odds Boosts, where a line might go from +100 to +150 just because it is a popular sports betting option, some sportsbooks will partake in Profit Boosts. You’ll bet at the same odds as everybody else, but your winnings will increase by, say, 50% if you opt-in to that specific promotion.

Existing User Bonuses

Boosted Odds, reduced juice, Refer-A-Friend and social media offers, daily and weekly contests, and loyalty programs are all ways in which online sports betting sites, casinos, and social casinos alike try to create a positive user experience. These opportunities also serve a purpose for customers. Those who can leverage these opportunities the best can really increase their chances of success.

Boosted Odds / Odds Boosts

Boosted Odds or Odds Boosts are all the rage these days in the US sports betting industry. Online sportsbooks have partnered with different personalities or those with a big social media following to offer exclusive Boosted Odds bonuses. For example, a UFC fighter might be -200 in his fight, but a sportsbook might give -150 “Boosted Odds” instead.

Other times, you may see Boosted Odds with an extra payout on a parlay or maybe on a future. PointsBet is big on giving boosted odds for futures in states where they take bets.

Along the same lines, you’ll have “Double Your Money” promotions. These are usually only $20 or $25 wagers, but they are low-risk on events that have a high probability of happening.

These can really be +EV opportunities if utilized properly.

Reduced Juice

This is a bonus opportunity that not many people discuss or realize the importance of, but it can be significant. Some sportsbooks, like PointsBet, will offer reduced juice or sometimes even no juice on spreads.

The standard vig (also called juice) on a spread or totals wager is -110. At -110, you have to win 52.38% of the time to break even. At -105, you have to win 51.22% of the time to break even. Basically, the difference between -105 and -110 is one bet per 100 bets. It doesn’t seem like a lot, but it is.

Places that offer reduced juice, even -108 instead of -112, to their customers are giving them a bonus each and every day. Most don’t realize it, but it is something that can go a long way in helping your bankroll.

Refer-A-Friend / Social Media Bonuses

In the age of Twitter, Facebook, Instagram, TikTok, and whatever else is out there, online sportsbooks are trying to get free marketing and advertising from their customers. They will give you the chance to win prizes or free bets or something else if you tag them on social media or like or retweet a post.

Word of mouth is a big deal in any industry and that is especially true of online sports betting. Social media offers are sort of the new wave, but Refer-A-Friend bonuses have been happening for a long time. You can send a unique link to a pal through the website and get a nice, little bonus if your buddy or gal pal signs up for an account.

Contests & Challenges

Most sportsbooks and casinos will also extend free contest invitations or tournaments with a low entry fee to their customers. These are not direct bonuses, per se, but you can win some money or some site credit from participating in these different tournaments and events.

Usually, contests will take place around a big event, like the Super Bowl, March Madness, World Series, the start of a season, etc., so make sure that you are always looking at the Promotions tab or checking your emails to see if anything is coming up.

Loyalty Programs

Most people don’t realize how far loyalty programs can go. For example, the M life Rewards program through BetMGM can allow you to accumulate enough points for free nights at their casino and resort properties or Freeplay at the slot machines or in your betting app. You can get swag. You can get free bet credits. You can get free withdrawals. You can use your points in a lot of different ways.

Being a VIP might sound like window dressing, but depending on how the loyalty program is set up, it could provide a really big boost for you. Even if you don’t get any perks from home, reaching certain levels of a loyalty program could mean free parking or no wait for restaurants and buffets at a physical location.

Rollovers, Terms & Conditions With Sign Up Bonuses

We’ve all heard the phrase, “If it looks too good to be true, it probably is”. Well, in the case of sign-up bonuses or some of the other bonus offers, sportsbooks have placed a rollover requirement restriction on those funds.

Until you meet the Rollover Requirement, you cannot withdraw that bonus money. Rollover requirements are a multiplier of the amount that you won. For example, a $50 bonus might have a 4x Rollover Requirement. That means that you have to wager at least $200 before you can get approved for a withdrawal.

Sign-up bonuses always have Rollover Requirements. You might have to roll over your bankroll five or maybe even 10 times before you can request a withdrawal. It sounds shady, but it isn’t. They gave you free money and simply want the chance to win it back. They also don’t want users to abuse the system by getting their bonuses and then bailing.

Online Sportsbook Promos & Casino Betting Bonuses

Competition is fierce in the legalized online casino and sports betting world. Sportsbook promotions, casino bonuses, and offers pop up all the time and give users a great chance to get some extra profits on their winnings or get some boosted odds.

Bonuses are nothing new for the sports betting industry. Even in the old days when offshore sports betting sites were all the rage, they would have to incentivize sign-ups and stand out from the competition by offering bonuses. With PASPA dead and buried and sports betting legislation getting approved in a variety of different states, the legal online sportsbooks are taking a page from that playbook to offer potentially lucrative sign-up and deposit bonuses.

However, they have gone one step further and have done things like Profit Boosts, Boosted Odds, Parlay Insurance, No-Deposit Free Bets, and all sorts of sport-specific betting offers.

We try to get to every one that we can here at ATS, but each and every sportsbook is vying for a piece of that sports betting pie in legal jurisdictions, so we thought it best to just explain what to look for and the offers that you can take advantage of, both if you sign up through us at ATS and then when you already have an account and see those offers.

Our Advice When Signing Up At A Betting Site

Our advice to you? Shop around. Read through our sports betting site reviews here at ATS.io to see which sportsbooks offer a No-Deposit Free Bet or the most lucrative Deposit Bonuses. We’ll write up articles for specific sports betting promotions, like Profit Boosts for golf tournaments or Odds Boosts for big-time events. Some operators will even offer $1 to win $100 sportsbook promos.

Everybody wants your business. You are a valued customer. What that means for you is that you have options and opportunities and you don’t have to look that hard to find them.