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Sportsbook New User Promotions & Welcome Offers

Just about every online sportsbook in the industry will give you a welcome bonus or sign promo when you make your first deposit. Many of the legal US sportsbooks now give those bonuses to you in the following four ways:

  1. Risk-Free Bets
  2. Bet & Get or Bet & Win
  3. Deposit Match
  4. Odds Boosts

What are Risk-Free Bet Promotions?

A risk-free bet bonus is one of the most popular new user sportsbook promotions today. It’s a way for a bettor to go big, small or anything in between with their first bet and not worry about winning or losing. For example, a sportsbook may offer a $500 risk free bet. In that instance, you either win your bet and collect it, or you get the bet amount refunded to your account.

Basically, the bonus amount is variable. If you win your bet because you made that risk free bet, that money is yours. If you lose your bet, your bonus is that you get back the bet amount that you lost. Fortune favors the bold and if you choose wisely, then you will get a nice boost to your bankroll right off the bat. If you pick a loser, then you are right back where you started, but at least you didn’t lose any money.

Most online have different terms and conditions with the maximum you can bet or if there is a rollover, but the types of sportsbook bonuses are pretty standard across the board. Here are a few of the most popular risk free bet bonuses:

What are Bet To Win, Bet and Get Promos

These sportsbook promotions are bets that have a 99.99999999% probability of cashing more often than not, provide little risk with a high reward. These types of welcome bonuses are extremely popular with our ATS.io readers and will be with you as well.

Bet And Win Promo

The bet and win sportsbook promotion is very simple; generally, you bet as little as $5 on any money line (as high as you want) and win $150 in free bets, plus your wager if it wins. If it loses you are out $5. For example, if the bettor places a $5 bet on the Los Angeles Dodgers -300 if they win, you collect $150 in free bets and your $5 wager back.

Bet and Get Bonus

These promotions generally apply to new users only and are as simple as they sound. You can Bet $1 on anything and get free bets back instantly or sometimes the bet can be as foolproof as “Will any NFL team score a touchdown this week?” or “Will the Packers or Saints score a touchdown?” “Will the Lakers or Nuggets make a three-pointer?” if that happens you are credited with free bets.

Operators like DraftKings Sportsbook, BetMGM, and FanDuel Sportsbook have regularly run Bet and Win promotions in order to generate new sign-ups in the cutthroat world of legalized online sports betting in the United States. Sportsbook operators will do whatever it takes to attract new customers and that type of buyer’s market is excellent for those seeking out a new sportsbook promotion.

Here are some of the most popular Bet & Win sportsbook promotions going on now:

What are Deposit Match Bonuses at Online Sportsbooks

A match bonus is exactly as it sounds. The sportsbook will match your deposit up to a maximum dollar amount. Some sportsbooks do a 50% deposit match bonus and others do a 100% deposit match bonus. If you deposit $500 with a sportsbook and they have a 100% deposit match bonus, you will get $500 added to your account, either in cash, free bets, or bonus money.

If you deposit $500 with a 50% match bonus, you would get $250 in cash, free bets, or bonus money. Each sportsbook applies the funds based on their terms and conditions. Currently, two online sports betting sites are offering deposit match bonuses:

What Are Odds Boosts

Odds boosts are all the rage in the online sports betting community. Some online sportsbooks will set the boosted odds themselves and encourage action on big sporting events by giving better odds than other sportsbooks in the market. Others will do Crowd Boosted Odds that will increase the odds with every 100 bets. It all depends on the sportsbook and how their promotions department runs.

Along with Odds Boosts, where a line might go from +100 to +150 just because it is a popular sports betting option, some sportsbooks will partake in Profit Boosts. You’ll bet at the same odds as everybody else, but your winnings will increase by, say, 50% if you opt-in to that specific promotion.

Online Casino Bonuses & Promotions

In states that have legalized online casinos, you will traditionally get a separate bonus offer for that part of the website or app. Everything will be under one name and one roof, but the available sportsbook bonus will be different than the promotion for the online casino.

Online casino promotions generally come in two forms and are often used together.

  1. No Deposit Free Bet
  2. Deposit Bonus

No-Deposit Free Bet

Some sites will give you a No-Deposit Free Bet to sign up and try before you buy. You’ll get a free bet credit with bonus money to make a wager and see how the site works. You get the chance to see if you like it before you make a deposit. Think of it like test driving a car or trying on a dress in the fitting room. You don’t want to assume. You want to make sure you like it first.

Some sportsbooks & casinos give you the opportunity to do that. Then, they will also give you a deposit bonus as well if you do in fact decide to fund your account.

Deposit Bonus

A deposit bonus is what players receive when they make a deposit at an online casino. It can be matched dollar for dollar or a percentage up to a certain amount of your total deposit. For example; A casino welcome offer is a 100% match bonus up to $1000. This means that the casino will give you up to an extra $1000 on your opening deposit.

Here are some of the most popular ongoing casino bonuses in the US right now:

Returning User Promotions

Boosted Odds, reduced juice, Refer-A-Friend and social media offers, daily and weekly contests, and loyalty programs are all ways in which online sports betting sites try to create a positive user experience, but they also serve a purpose for customers. Those that can leverage these opportunities the best can really increase their chances of having success.

Boosted Odds / Odds Boosts

Boosted Odds or Odds Boosts are all the rage these days in the US sports betting industry. Online sportsbooks have partnered with different personalities or those with a big social media following to offer exclusive Boosted Odds bonuses. For example, a UFC fighter might be -200 in his fight, but a sportsbook might give -150 “Boosted Odds” instead.

Other times, you may see Boosted Odds with an extra payout on a parlay or maybe on a future. PointsBet is big on giving boosted odds for futures in states where they take bets.

Along the same lines, you’ll have “Double Your Money” promotions. These are usually only $20 or $25 wagers, but they are low-risk on events that have a high probability of happening.

These can really be +EV opportunities if utilized properly.

Reduced Juice

This is a bonus opportunity that not many people discuss or realize the importance of, but it can be significant. Some sportsbooks, like PointsBet, will offer reduced juice or sometimes even no juice on spreads.

The standard vig (also called juice) on a spread or totals wager is -110. At -110, you have to win 52.38% of the time to break even. At -105, you have to win 51.22% of the time to break even. Basically, the difference between -105 and -110 is one bet per 100 bets. It doesn’t seem like a lot, but it is.

Places that offer reduced juice, even -108 instead of -112, to their customers are giving them a bonus each and every day. Most don’t realize it, but it is something that can go a long way in helping your bankroll.

Refer-A-Friend / Social Media Bonuses

In the age of Twitter, Facebook, Instagram, TikTok, and whatever else is out there, online sportsbooks are trying to get free marketing and advertising from their customers. They will give you the chance to win prizes or free bets or something else if you tag them on social media or like or retweet a post.

Word of mouth is a big deal in any industry and that is especially true of online sports betting. Social media offers are sort of the new wave, but Refer-A-Friend bonuses have been happening for a long time. You can send a unique link to a pal through the website and get a nice, little bonus if your buddy or gal pal signs up for an account.

Contests & Challenges

Most sportsbook will also extend free contest invitations or contests with a low entry fee to their customers. These are not directly bonuses, per se, but you can win some money or some site credit from participating in these different tournaments and events.

Usually contests will take place around a big event, like the Super Bowl, March Madness, World Series, start of a season, etc., so make sure that you are always looking at the Promotions tab or checking your emails to see if anything is coming up.

Loyalty Programs

Most people don’t realize how far loyalty programs can go. For example, the M life Rewards program through BetMGM can allow you to accumulate enough points for free nights at their casino and resort properties or Freeplay at the slot machines or in your betting app. You can get swag. You can get free bet credits. You can get free withdrawals. You can use your points in a lot of different ways.

Being a VIP might sound like window dressing, but depending on how the loyalty program is set up, it could provide a really big boost for you. Even if you don’t get any perks from home, reaching certain levels of a loyalty program could mean free parking or no wait for restaurants and buffets at a physical location.

Rollovers, Terms & Conditions With Sign Up Bonuses

We’ve all heard the phrase, “If it looks too good to be true, it probably is”. Well, in the case of Sign-Up Bonuses or some of the other bonus offers, sportsbooks have placed something called a Rollover Requirement restriction on those funds.

Until you meet the Rollover Requirement, you cannot withdraw that bonus money. Rollover requirements are a multiplier of the amount that you won. For example, a $50 bonus might have a 4x Rollover Requirement. That means that you have to wager at least $200 before you can get approved for a withdrawal.

Sign-Up Bonuses always have Rollover Requirements. You might have to roll over your bankroll five or maybe even 10 times before you can request a withdrawal. It sounds shady, but it isn’t. They gave you free money and simply want the chance to win it back. They also don’t want users to abuse the system by getting their bonuses and then bailing.

Online Sportsbook Promos & Sports Betting Bonuses

Competition is fierce in the legalized online sports betting world. Sportsbook promotions, bonuses, and offers pop up all the time and give users a great chance to get some extra profits on their winnings or get some boosted odds.

Bonuses are nothing new for the sports betting industry. Even in the old days when offshore sports betting sites were all the rage, they would have to incentivize sign-ups and stand out from the competition by offering bonuses. With PASPA dead and buried and sports betting legislation getting approved in a variety of different states, the legal online sportsbooks are taking a page from that playbook to offer potentially lucrative sign-up and deposit bonuses.

However, they have gone one step further and have done things like Profit Boosts, Boosted Odds, Parlay Insurance, No-Deposit Free Bets, and all sorts of sport-specific betting offers.

We try to get to every one that we can here at ATS, but each and every sportsbook is vying for a piece of that sports betting pie in legal jurisdictions, so we thought it best to just explain what to look for and the offers that you can take advantage of, both if you sign up through us at ATS and then when you already have an account and see those offers.

Our Advice When Signing Up At A Sportsbook

Our advice to you? Shop around. Read through our sports betting site reviews here at ATS to see which sportsbooks offer a No-Deposit Free Bet or the most lucrative Deposit Bonuses. We’ll write up articles for specific sports betting promotions, like Profit Boosts for golf tournaments or Odds Boosts for big-time events. Some operators will even offer $1 to win $100 sportsbook promos.

Everybody wants your business. You are a valued customer. What that means for you is that you have options and opportunities and you don’t have to look that hard to find them.