Bet365 Review – Is Bet365 Legit? A Deep Dive Into the Bet365 Sportsbook App – December 2023

While it is relatively new to the US market, bet365 is one of the most popular sportsbooks on the planet. In this bet365 sportsbook review, bettors will find out all about what bet365 has to offer players in the United States. Continue reading for our honest opinion on everything that makes this sportsbook tick, from their welcome bonus to their betting markets and much more.

Author’s Take On bet365

Founded in 2000, bet365 has been a trusted and reliable sports betting operator around the globe for more than 20 years. Bet365 has been a pioneer in the sports betting world, being the first to offer in-play betting, live streaming, and more. With its entrance into the New Jersey market, where online casinos are permitted, bet365 also packed up that side of the site and brought it to the Garden State as well. Colorado, Virginia, and Ohio have been added to their betting markets, with many more to come. This site’s quality is undeniable, as their experience in this industry has allowed them to really hone their craft.

Reviewed By: Mike McDermott Fact Checked By: Jay Sanin

bet365 Ratings Breakdown

Bonuses & Promotions:	4/5
Banking:	5/5
Mobile App & Website:	5/5
Betting Options:	5/5
Safety & Security:	5/5
Overall Rating:	4.8/5

bet365 Bonuses & Promotions – 4/5 Rating

Bet365 has a solid new player promo up for grabs, with the bonus available to bettors depending on which state they are in. But we have to dock bet365 slightly for changing their offer from what it was previously. While their current offers are still strong, bettors used to be able to wager $1 and win up to $365 in bonus bets, win or lose. Not having that offer any longer is a shame, even if their current promotion is also of high quality.

How the Bet365 New Player Promo Works

Bet365 offers a couple of promotions for new customers, with bettors receiving one or the other depending on which state they are in. To claim this exciting welcome bonus, simply click through one of the links on this page and enter promo code ATSBONUS when prompted. Make a deposit using one of Bet365’s safe and secure banking options of at least $10 and place a qualifying bet to be eligible to take advantage of your offer.

How To Sign Up and Claim Your Bet365 Bonus Code:

1. Click the Get Bonus Button – Follow the link above to go to our exclusive bet365 offer page
2. Hit the Register Button – This will initiate the registration process at bet365
3. Complete Your Registration – Fill out the forms with the requested information to complete your registration
4. Make a Deposit at Bet365 – Make a qualifying deposit of $10 or more using one of the many safe and secure banking options listed on this page
5. Place Your Qualifying Bet – Make sure your first bet matches the terms and conditions of your bet365 bonus offer to be eligible for your bonus
6. Make Some Bets With Your Bet Credits – Your Bet Credits will be available shortly after your qualifying bets have settled. You can then place bets with Bet Credits, just select ‘Use Bet Credits’ in the bet slip.

Bet365 Existing Users Promotions

The fun doesn’t stop after you play through your $200 in bet credits, as Bet365 has a ton of betting promotions for existing users to take advantage of. Promos will vary by season, but some examples of these offers are:

• Bet Boost: Select matchups will have boosted odds on select bets and can be found by clicking on the promotions section or by locating the green arrows next to games that have boosted odds.
• NBA Early Payout: Bet on the moneyline for any NBA matchup and get paid out instantly if your team goes up by 20 or more at any point in the game.
• NHL Early Payout: Betting on select NHL games just got easier as you will get paid out instantly on any moneyline bets where your team goes up by 3 or more goals. An added feature is that bets that included in any parlay bets will be marked as a win if your teams goes up by 3.
• Multi-Sport Parlay Bonus: Build a parlay including any sports and the more legs added, the more of a boost you get on the final pricing ranging from a 5% boost on a 2 leg parlay all the way up to 70% boost on 14+ leg parlays.

Bet365 pros & cons

Where is Bet365 Available?

If you’re looking to use bet365, the platform mandates that users be at least 21 years of age. Presently, bet365 is legally operational in a select number of states in the USA. These include New Jersey, Colorado, Ohio, Iowa, and Virginia. Even if you’re not located in these states, you can still sign up for an account and engage in non-wager transactions like depositing or withdrawing funds. However, to place bets, you must be within the confines of these aforementioned states. Always remember to check for updates, as the list of legal states may expand as legislation around online betting evolves.

** Bet365 also has plans to take over the TwinSpires Sportsbook and Casino license in Pennsylvania in 2023.

Bet365 State Breakdown

Bet365 is partnered with some of the top retail casinos in the states they operate in order to be able to offer real money sports betting. Currently, you can only make deposits and withdrawals at the casino cage in New Jersey, but we do foresee this being an option in all other states in the future.

Bet365 Sportsbook Colorado

• License Partner: Century Casinos
• Retail Sportsbook: None
• Online Launch: September 2022

Bet365 lone betting market in the US was New Jersey for just over three years until their launch in Colorado in September 2022. Bet365 has partnered with Century Casinos based out of Cripple Creek but do not operate a retail sportsbook.

Century Casinos is a company that operates several casinos around the world, including in Colorado. In Colorado specifically, Century Casinos owns and operates two casinos: the Century Casino & Hotel in Central City and the Century Casino in Cripple Creek.

The Century Casino & Hotel in Central City is located in the historic district of Central City, which is known for its gold mining history and preserved Victorian-era buildings. The casino features slot machines, table games, a poker room, and a hotel with 26 rooms. There is also a restaurant on site called the Mid City Grill, which serves American cuisine.

Bet365 Sportsbook New Jersey

• License Partner: Hard Rock Atlantic City
• Retail Sportsbook: None
• Online Launch: August 2019

Bet365 first landed in the Garden State, where is where most online sportsbooks in the US get their start. Bet365 partnered with Hard Rock Atlantic City in order to offer real money sports betting and online casinos, but do not have a retail sportsbook within the physical casino as Hard Rock operates its own online and retail sportsbook in New Jersey.

Hard Rock Casino is located on the famous Atlantic City Boardwalk in Atlantic City. The casino resort is owned and operated by the Seminole Tribe of Florida and is part of the larger Hard Rock brand, which is known for its music-themed hotels, casinos, and cafes around the world. Each retail casino can offer up to three (3) skins in New Jersey, where Hard Rock has partnered with Bet365, Unibet and their own proprietary sportsbook.

Bet365 Sportsbook Ohio

• License Partner: Cleveland Guardians
• Retail Sportsbook: None
• Online Launch: January 2023

Ohio allows online sportsbooks to partner with professional sports teams and in order to gain access to the Ohio sports betting market, Bet365 has partnered the Cleveland Guardians. Formerly known as the Cleveland Indians, the Guardians played their first game under the new mascot in 2022.

Since there is no retail casino associated with Bet365, there is no option in Ohio for cash deposits and all transactions must take place online. Bet365 was among the first wave of sportsbooks to launch in Ohio on January 1, 2023 and shows Bet365’s commitment to the US betting market.

Bet365 Sportsbook Virginia

• License Partner: Hard Rock Casino
• Retail Sportsbook: None
• Online Launch: January 2023

Legislation was passed in Virginia in April 2020, but we did not see the first sportsbook launch until January 2021 when FanDuel was the first to go live. It was nearly 2 years to the day that Bet365 first starting offering online sports betting in the state.

Virginia is a bit restrictive with college sports betting, as you can not bet on props and no betting on in-state colleges. Other than the few restrictions on college betting, Bet365 offers the same library of bets on all professional sports that you have come to expect from the top sportsbook in the world.

Bet365 Sportsbook Iowa

• License Partner: Casino Queen Marquette
• Retail Sportsbook: Casino Queen
• Online Launch: June 2023

Bet365 has firmly established its online sportsbook presence in Iowa. Forming a strategic partnership with Casino Queen Marquette in July 2021, Bet365 secured its position as the casino’s second sportsbook licensee, receiving the green light from the Iowa Racing and Gaming Commission. As pioneers in the industry, Bet365 introduced features such as live game streaming, live betting, and early cash-out options which have since become integral to U.S. sports betting. In Iowa, bettors can indulge in a wide array of sports, from major league action to niche events. Notably, odds are available for college teams like the Iowa State Cyclones and the University of Iowa Hawkeyes.

Bet365 Sportsbook Kentucky

• License Partner: Sandy’s Racing & Gaming
• Retail Sportsbook: Sandy’s Race Track
• Online Launch: September 2023

Kentucky proudly joined the sports betting landscape five years post the enactment of the Professional and Amateur Sports Protection Act. Marking its sixth state expansion in the U.S., Bet365 cemented its foothold in Kentucky in collaboration with Sandy’s Gaming and Racing. Following the initiation of retail sports betting on September 7, 2023, online betting enthusiasts rejoiced as the digital platform went live on September 28. The esteemed Kentucky Horse Racing Commission (KHRC), also responsible for regulating horse racing in the state, governs sports betting. As of January 2023, Jamie Eads spearheads the agency, ensuring adherence to HB 551, particularly emphasizing the stringent measures preventing sports wagering access to those below 18.

Where is Bet365 Coming Next?

• Indiana: A popular landing spot for online sportsbook, Indiana allows up to three skins per licenses which could lead to up to 40 sportsbooks in the state. Bet365 has their eyes on The Hoosier State for their next launch.
• Pennsylvania: With TwinSpires Sportsbook shutting their doors in the US market, there is a Pennsylvania sportsbook/casino license up for grabs, and Bet365 is looking to launch in The Keystone State. This would allow Bet365 to offer sports betting and online casino on the same license.
• North Carolina: In a significant move, Governor Roy Cooper sanctioned HB 347, ushering in a new era of online and mobile sports wagering in North Carolina. This landmark decision paves the way for prominent sportsbooks, including bet365, to operate legally within the state. Residents and visitors can now enjoy seamless sports betting experiences both online and via mobile platforms, courtesy of this legislation.

Does Bet365 Have the Best Odds?

When it comes to pricing and lines at Bet365, you will find that it is typically on par with the industry at large. Spreads and totals are usually within 1 point of DraftKings and FanDuel and are typically set at -110 on both sides. There are some small exceptions to the rule where a close line may be set at -115/-105 but for the most part, you will find 20 cent lines posted at Bet365. Be sure to check out Bet365 promotions and odds boosts to assure that you are not missing out on better odds than competitors.

In regards to moneyline betting odds, Bet365 will usually have the smallest margins in the US betting market. Margins are the difference between the favorite and underdog odds, and the smaller the margin, the better the value of the bet for the customer. Sports betting sites make more when customers bet on larger margin games. The moneyline odds did seem more generous on certain sports with baseball odds seeming to take the top spot and the worst odds offered with those on football. This will vary with the action coming in, but we think you will find when comparing odds, Bet365 will usually give you the best bang for your buck.

Bet365 was the first sports betting site to offer live in-game betting in the world, and where most sportsbooks will gouge you with terrible odds on live betting, Bet365 will typically offer the best odds and lines while constantly updating and with minimal delay in placing the bets.

bet365 Mobile App & Website – 5/5 Rating

Bet365 is available on both your desktop or mac computer via your favorite browser and via their iOS (iPhone/iPad) and Android Apps.

Browser-Based Sportsbook

At first glance, the Bet365 browser-based sportsbook has a lot going on, but they make good use of the space available. Promos are easily accessible and all the popular games to bet on in the middle of the screen All available betting markets are easy to find on the left side of the screen and the carousel of promos lets you know how to get better odds or refunds for games you may or may not have been planning on betting.

Bet365 Sportsbook App

The Bet365 mobile app stands out as a top-tier tool for sports betting enthusiasts ranging from beginners to pros. Praised for its intuitive interface, the app efficiently packs an array of information, ensuring every detail is readily accessible. Seamlessly transitioning between your betslip and desired matches is a breeze, demonstrating the app’s commitment to user experience. With its rich data density, bet365 offers all the insights you’d need right on its main screen. However, first-time users might find the sheer volume of information a tad overwhelming, suggesting a brief learning curve for those new to the betting world.

bet365 Betting Options – 5/5 Rating

Once you check out the Bet365 Online sportsbook, you will be extremely impressed with the vast number of betting options in the Bet365 Online Sportsbook. All betting options are available on both the computer-based sportsbook and their mobile app. You will find that there is no shortage of betting markets and bet types available for games you may not find on other sportsbooks from football and basketball all the way down to some more obscure sports in the US market like darts and European team handball. Sports that you will find on Bet365 include but are not limited to:

• Aussie Rules
• Football
• Basketball
• Baseball
• Hockey
• Soccer
• Tennis
• Boxing
• Cricket
• Cycling
• Esports
• Auto Racing
• Golf
• Handball
• Lacrosse
• MMA

When taking a look at all the betting markets available above, you will find a full sheet of bet types within each matchup. Betting types will vary by state and by sport and include but are not limited to:

• Moneylines
• Point Spreads
• Totals (over/unders)
• Player Props
• Team Props
• Quarter, Half, Period Betting
• Alternative Spreads and Totals
• In-Game betting
• Futures
• Parlays
• Teasers

bet365 Banking Options – 5/5 Rating

Bet365 keeps your hard-earned money safe by using only trusted banking options that you may already use every day. These options will vary by state and include the following:

Safety & Security – 5/5 Rating

It is no surprise that bet365 does an exemplary job with their security, making sure to keep the personal information of their customers safe at every turn. Bettors can make their deposits and withdrawals using the best encryption technology on the market right now, while the information used to create accounts is also stored securely. Bettors can beef up their own account security with two-factor authentication as well.

Should You Bet at Bet365?

Bet365 is atop our list of online sportsbook choices in the US market, and for good reason. Their sportsbook has betting options for all levels of sports bettors, from beginner to seasoned pro, a no-frills layout, and are leaders in innovation worldwide. While the ultimate decision comes down to you, we believe that Bet365 is more than worth checking out, if for nothing else, but to take advantage of their highly generous new player offer and you will find that Bet365 often comes in with the best odds and lines when price shopping your bets.

Other features that should sway you into giving Bet365 a shot include:

1. Wide range of sports and events: Bet365 has one of the largest libraries of sports and events, with the big US sports like football, basketball, tennis, and horse racing, as well as more niche sports like darts and handball.
2. Live streaming and in-play betting: Bet365 were the first to offer live in-game betting, and typically offer the best live odds.
3. Competitive odds: When price shopping, you will typically find that Bet365 offers the most generous lines and odds or will at least be competitive.
4. User-friendly interface: At first, you may find Bet365 desktop and mobile app a bit overwhelming, but as you dig in, you will see that it is perfectly organized and never an issue to find your bets, make a deposit, check on your account and find customer service.
5. Bonuses and promotions: The fun doesn’t stop after the new player bonus comes and goes. Bet365 offers boosted odds, bet credit promotions and early payout offers daily.
6. Secure and reliable: Bet365 is thoroughly tested by the governing body of each state to ensure stability, security, fairness and integrity.
7. Customer support: Bet365 provides customer support 24/7 via live chat, email, and phone. The support team is usually knowledgeable and quick to fix any issues you may have.

More About Bet365 Sportsbook

The Bet365 Group Ltd. Has offices around the globe, but the humble beginnings of this company were in Stoke-on-Trent in the United Kingdom. As they found more and more success locally, the company branched out. Eventually, the privately-owned company got large enough to employ over 4,600 people with offices from Australia to Malta and various locales in between.

Gamblers, known as punters outside of the United States, found a home with bet365 because of a vast collection of soccer sports betting odds. It wasn’t just a soccer sportsbook, but the depth of the soccer catalog was a major selling point. Eventually, more and more odds began popping up for tennis, basketball, international competitions, and, of course, the six major sports in North America.

When the United State Supreme Court overturned PASPA on May 14, 2018, plans began to include a US component to the brand. New Jersey became the most obvious place for Bet365 to get its stateside start, as several European bookmakers have gotten a start in the Garden State before branching out or making the choice to stay put.

Because bet365 deals in so much volume, there is a wide variety of markets offered. Because bet365 got its start in Europe, but is now catering to a North American clientele in the US, it is easy to see why expanding their markets in combination with all of the global odds made perfect sense. They could put emphasis on the main sports in the US, the NFL, NBA, MMA, NHL, MLB, college football, and college basketball markets while continuing to offer what was the initial root of their success.

As a result, it can initially be a bit confusing to navigate bet365. Not because of the layout, but because of the sheer number of betting options. Fortunately, because bet365 is a bookmaker that deals in a lot of volume, they’ve gotten everything down to a science, and you will too as you place more wagers and navigate the site more.

A really big positive for bet365 is the Live streaming, In-Play Wagering platform. Because live betting has been a fixture of European sports betting for so long, bet365 has that process at a seamless place. You can even stream games live on their website through their various partnerships.

One of the top offers for new customers is the ability to cash out early on bets that are looking good. Grizzled veterans don’t have this option, but new and eligible customers will have that luxury as they look to build their bankrolls.

Also, by being a prominent sportsbook in Europe, bet365 deals with a good deal of high stakes bettors. Everybody gets the VIP treatment, but consumer confidence is a very important attribute for any sportsbook. Big bettors wouldn’t wager with bet365 if they lacked confidence that the experience would be anything less than ideal. You should have the same confidence.

Does Bet365 Have an Online Casino?

Yes! and they have a new player bonus of up to $1,000 is also available for the bet365 Online Casino, however, unlike other online casinos in New Jersey, they do not have a no deposit bonus. You’ll find a lot of casino games similar to the most popular titles on the casino floor for slot machines and also find a wide variety of Video Poker virtual machines and variants. You’ll even find some of those titles that you would see on the gaming floor, like Cats and DaVinci Diamonds. There are some fun music-themed slots as well.

Table and Card Games include blackjack, European and American roulette, Baccarat, and Ultimate Texas Hold ‘Em. The full, all-encompassing gaming experience can be yours at bet365 without even leaving the comforts of home. You could also use the app or the website to play on the go.

Bet365 Promotions & Betting News

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Bet365 NBA Promo Code: Bet $20, Get $10 In Bonus Bets Offer

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Bet365 $1000 First Bet Safety Net Bonus

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Bet365 Bet $5 Get $150 In Bonus Bets New User Offer

How Does bet365 Compare to Its Competitors?

The American sports betting landscape is hyper-competitive, which should bring the best out of sites like bet365. Here, we break down how bet365 compares to some of the biggest names in the sports betting industry in the United States.

bet365 vs DraftKings Sportsbook

DraftKings Sportsbook is well-known for offering more betting markets than just about anyone in the industry right now. But bet365 is more than capable of competing with them in that arena, especially in terms of their live betting offerings. While DraftKings may carry more clout than bet365, these two sites are more similar than you might think.

bet365 vs FanDuel Sportsbook

In terms of popularity, and the sheer volume of parlays you can get involved with, bet365 does not compare favorably to FanDuel Sportsbook. But bet365’s live betting menu and their large array of live streaming options make them a more attractive destination than FanDuel in a number of different ways.

bet365 vs BetMGM

There are some similarities between bet365 and BetMGM, especially on the promotional side of things. Both of these sites tend to favor welcome bonuses that give bettors a nice amount of bonus bets in exchange for a smaller initial wager. Both of these sites both have a ton of positives and sort of fly under the radar, which is certainly not a bad thing.

bet365 Customer Support

Customer service at bet365 can be accessed in a number of different ways around the clock on a daily basis. Bettors can get support from a representative via live chat, phone, or email at any time during the day or night. There is also a knowledge base where bettors can look up the answers to their own inquiries if they do not wish to get help from a live human agent.

Final Thoughts on bet365

For those lucky enough to be in states where bet365 is operational, there is no reason not to get started with this sportsbook as soon as possible. They offer more bets than just about any other sportsbook and they have tons of ways to enjoy sports betting beyond the deluge of parlays that other sites offer. The early payout feature might be the best feature in all of sports betting, as it can really come in handy to avoid blown leads.

Bet365 Sportsbook FAQs