If you are a social media user, chances are you have heard about the introduction of Threads last week. The new social media platform is expected to compete with Twitter, while taking advantage of the massive advantage in user numbers that comes with being associated with Facebook and the rest of the Metaverse. But which of those social platforms is better for those who have an interest in making sports betting picks? Here, we break down the two and make that all-important Twitter vs Threads determination.
What Is Threads?
Threads is a new social network from Meta, the parent company of Instagram and Facebook. Given the popularity of Facebook and Instagram, there is understandably plenty of hype surrounding their latest social media endeavor. This one is structured very similarly to Twitter, in that users can post their own content, and like, reply, or repost the content of others.
While the apps are very similar to one another so far, there are some key differences between Threads and Twitter. Those differences can be especially stark for sports bettors who may be used to exchanging sports betting content and ideas on Twitter, Instagram, or the other social networks that existed before Threads.
Twitter vs Threads For Sports Bettors
Along with the below differences between Threads and Twitter, sports bettors will have the chance to reach way more people on Threads. Threads registered over 100 million accounts in its first week, while Twitter has a total of around 350 million active users despite a huge head start. With Instagram and Facebook boasting billions of active users on a monthly basis, it is expected that Threads will exceed Twitter’s reach within a short period of time.
Harder to Find Bettors On Threads (For Now)
For now, though, it is hard to find users that are interested specifically in sports betting. The search function on Threads is not quite built out fully yet. That means if a bettor enters the term “sports betting” into it, they will see a list of accounts that mention sports betting in their username or their profile description. But they will not be able to find posts that include the term “sports betting” quite yet.
After you check out the short list of accounts that include “sports betting” or any other term you choose in it, you are unable to see other users that have posted about that search term or feature that term in their profile information. That is likely to change in the future, but for now it is easier to find sports bettors to interact with on Twitter.
Fewer Trolls on Threads (Also For Now)
On the flip side, it is way easier to avoid trolls in the sports betting space on Threads. Because it is harder to find fellow sports bettors, those who create sports betting content are unlikely to encounter quite as much hatred when one of their picks fails to come through. This is also something that will likely change in the future, especially as the search function on Threads is improved. But for now, the quiet after dropping a losing prediction is nice.
Different Content Formats
Another huge difference between Threads and Twitter for sports bettors is a matter of personal preference. There is a huge difference in terms of what types of content is popular on Twitter and Threads, respectively. On Twitter, video and photo content is more popular than it has been on Threads, where text content has been king so far. There is no wrong answer as to which of these is better than the other, but that is a difference that bettors should be aware of before signing into either app.
Easier to Build a Following On Threads
With Threads being so new, there is less gatekeeping than there is on Twitter or other more established social networks. New Threads users are looking for people with similar interests to them, and are not ashamed to follow people they aren’t familiar with. That is not always the case on Twitter, which can be a big negative on that platform.
Is Threads Better Than Twitter For Bettors?
At this time, Threads still has some developing to do in order to fully catch up to Twitter in terms of value for sports bettors and sports betting content creators. But once the search function of Threads is built out more comprehensively, and it becomes easier to find and follow the accounts you care about the most, that should change.
Find ATS on Threads and Twitter
Of course, sports bettors can interact with us here at ATS on both Threads and Twitter, among other social networks. Just click on the links below to track us down on all the major social networks.
