The Jacksonville Jaguars ranked 30th out of 32 NFL teams in home game ticket revenue and game attendance in 2021, as reported by Sportico and the Jacksonville Daily Record. The Washington Commanders and Detroit Lions ranked 31st and 32nd, respectively.
The Lions’ revenue in 2021 was $51 million. Its total included general admission and club seat tickets. However, the report did not disclose Jaguars’ number.
Jacksonville’s record last season was 3-14. The Jaguars averaged 59,968 fans in nine home games, including the Week 6 “home game” in London. Only the Commanders (52,751) and Lions (51,522) had a lower average attendance at home. In 2019, the Jaguars finished 22nd (63,085).
“That just means not a lot of people support the Jacksonville Jaguars as a team,” NFL linebacker Jarrett Johnson.
The Jaguars said in a statement, “The NFL rankings document cited by Sportico on July 19 is not distributed publicly, so we cannot comment on it directly.”
“Other than to reiterate that the Jaguars have one of the lowest average ticket prices in the NFL and our total ticket revenues reside in the bottom quartile of the league,” they continued.
Raiders lead NFL in ticket revenue in 2021
Two years after relocating to Nevada and establishing Allegiant Stadium, the Las Vegas Raiders led the league in ticket revenue with $119 million last year. The team has the league’s third-smallest capacity at 65,000 and sold only the 25th-most tickets.
With $117 million in ticket revenue, the San Francisco 49ers finished second to Las Vegas. Meanwhile, the top six were the New England Patriots, Los Angeles Rams, New York Giants, and Dallas Cowboys.
The Raiders’ ranking top in 2021 ticket sales could be due to several factors, including a new $1.9 billion stadium, a new city, and a year-long wait due to the COVID-19 pandemic.
The Raiders did not allow spectators during the 2020 season. Their tickets at Allegiant Stadium averaged $595 on the secondary market, far exceeding the $387 average for the Miami Dolphins.
Importance of NFL Revenue Report
The NFL Revenue Report is deemed important because 40 percent of a team’s ticket revenue is shared with the other franchises and distributed among all 32 clubs.
Earlier this year, Washington Commanders owners Daniel Snyder was accused of withholding funds by claiming revenue was generated by non-NFL events, which sparked outrage.
The Commanders denied the allegations that the team withheld security deposits from fans and kept two sets of books to hide revenue from the NFL in a letter to the Federal Trade Commission on April 18, 2022.
Snyder testified for more than ten hours in a private deposition on July 28, 2022, for the second time in two years.
According to Sportico, the NFL generated $11 billion in national revenue last year, which will be split evenly among the league’s 32 teams. Each team will receive $343.75 million.
Ticket sales account for a small portion of NFL teams’ annual revenue. The majority of the funds come from shared national revenue, which includes payments made under the league’s television contracts.