Bet365 has carved out a strong foothold in the U.S. market, now legally operating in 13 states as of May 2025. These include Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. It’s not a nationwide rollout—far from it—but in the states where it’s licensed, bet365 runs a tight, fully regulated ship. You can sign up and manage your account from pretty much anywhere, but betting? That’s strictly tied to your location. Thanks to geolocation tech, wagers only go through when you’re physically inside a legal betting state. It’s a bit of a patchwork, sure, but that’s just how the U.S. gambling landscape looks right now. With more states inching toward legalization, don’t be surprised if this list keeps growing.
bet365 U.S. Launch Timeline
| State | Launch Date | Product(s) | Licensing Partner |
|---|---|---|---|
| New Jersey | August 2019 | Sportsbook & Casino | Hard Rock Hotel & Casino Atlantic City |
| Colorado | September 2022 | Sportsbook | Century Casinos |
| Ohio | January 2023 | Sportsbook | Cleveland Guardians |
| Virginia | January 2023 | Sportsbook | Washington Commanders |
| Iowa | June 2023 | Sportsbook | Casino Queen Marquette |
| Kentucky | September 2023 | Sportsbook | Sandy’s Gaming and Racing |
| Louisiana | November 2023 | Sportsbook | Not specified |
| Indiana | January 30, 2024 | Sportsbook | French Lick Resort |
| Arizona | February 5, 2024 | Sportsbook | Ak-Chin Indian Community |
| North Carolina | March 11, 2024 | Sportsbook | Charlotte Hornets |
| Pennsylvania | July 22, 2024 | Sportsbook & Casino | Presque Isle Downs Casino |
| Illinois | March 16, 2025 | Sportsbook | Walker’s Bluff Casino Resort |
| Tennessee | March 2025 | Sportsbook | Not specified |
Bet365 is one of the world’s leading sports betting sites available in Australia, Canada, Japan, Germany, Spain, Sweden, the United Kingdom, and many other countries around the world. Although Bet365 Sportsbook was founded in 2001, it was unavailable in the United States until 2019 when legalization took hold.
Bet365 Legal States
As of May 13, 2025, more than half of the United States has legal online sports betting and Bet365 is available in thirteen of those states. Players can access the site in Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.
Who Can Use Bet365?
Not everyone can just log on and start placing bets. Like any regulated sportsbook, Bet365 has a few rules you’ll need to follow before you can start using the platform.
Location matters. You’ve got to be physically located in a state where Bet365 is licensed to operate. At the moment, that’s a select list of U.S. states—and yes, they check. You can still create your account and handle things like deposits or withdrawals from outside those states, but if you want to place a bet, you need to be inside state lines. No exceptions.
Age limits apply. Most states require you to be at least 21 years old to bet. Kentucky’s the one outlier where 18 is enough, but everywhere else, it’s 21 or nothing. Bet365 will check your age during signup.
ID verification is required. Before you can fully access your account, Bet365 will ask you to verify your identity. That usually means uploading a government-issued ID—something like a driver’s license or passport—to confirm who you are and how old you are.
Follow your state’s laws. Lastly, make sure you’re playing by the rules in your area. Regulations vary from one state to the next, so it’s worth reading the fine print before getting started. Bet365 stays compliant, and they expect the same from users.
Bet365 Alphabetical Legal State List
Arizona
Bet365 made its Arizona debut on February 5, 2024, through a partnership with the Ak-Chin Indian Community. The company also contributed $1 million to local causes, which says something about its approach to community engagement. Regulated by the Arizona Department of Gaming, Bet365 now offers Arizona bettors a legal, polished sportsbook with all the essentials plus a few thoughtful extras like in-play betting and sport-specific promos.
Colorado
Bet365 rolled out its sportsbook in Colorado on September 1, 2022, teaming up with Century Casinos, which operates properties in both Central City and Cripple Creek. With Colorado’s betting market already buzzing, Bet365 joined a long list of available options but it’s held its own. Locals now have a legal, user-friendly way to back their favorite teams, from the Broncos to the Rockies, without having to sort through clunky interfaces or second-tier odds.
Illinois
Illinois became Bet365’s 13th U.S. state on March 16, 2025, launching just as March Madness tipped off. The sportsbook entered the market through a partnership with Walker’s Bluff Casino Resort. It’s a mobile-first experience, though Illinois law requires in-person registration for new users at least for now. Still, once you’re set up, the platform delivers a full-service betting experience with quick-loading markets and solid odds. The debut also came with a familiar offer: place a $5 wager and receive $150 in bonus bets, win or lose. It’s a strong start in one of the Midwest’s most active sports markets.
Indiana
Bet365 made its Indiana debut on January 30, 2024, through a collaboration with French Lick Resort. With oversight from the Indiana Gaming Commission, the sportsbook delivers a consistent user experience with an emphasis on live betting and local matchups. For Indiana bettors, it’s another trusted option in a well-established market.
Iowa
On June 5, 2023, Bet365 went live in Iowa in partnership with Casino Queen Marquette. It was the fifth state to welcome the UK-based sportsbook. Iowa residents now have access to Bet365’s welcome bonus and a broad range of betting markets. As with all legal states, geolocation ensures compliance, and only users within state lines can place bets.
Kentucky
Bet365 expanded into Kentucky in August 2023 after securing a partnership with Sandy’s Racing & Gaming. It was a timely move, aligning with Kentucky’s official entry into the legal online betting market. The platform is available to residents 18 and older, offering sports betting with straightforward account setup and local payment options.
Louisiana
November 21, 2023, marked Bet365’s launch in Louisiana its seventh U.S. state. The sportsbook’s arrival brought new betting options to a region already passionate about sports. Louisiana users can access Bet365 via mobile or desktop, with account features fully aligned to state regulations.
New Jersey
New Jersey was one of the first U.S. states to greenlight online sports betting, and Bet365 didn’t wait long to get in. It entered the scene in August 2019, striking a deal with the Hard Rock Hotel & Casino in Atlantic City. The platform is licensed by the state’s Division of Gaming Enforcement and gives users access to a wide mix of betting markets. It’s not flashy, but it’s reliable and for many in the Garden State, that’s exactly what matters.
North Carolina
In March 2024, Bet365 became the first sportsbook to partner directly with a local pro team the Charlotte Hornets. The launch, backed by the North Carolina State Lottery Commission, officially opened the platform to state residents on March 11. It’s a fully legal operation offering familiar features like in-play betting, live odds, and mobile compatibility.
Ohio
January 2023 marked Bet365’s debut in Ohio, made possible by a partnership with the Cleveland Guardians. Licensed by the Ohio Casino Control Commission, the sportsbook opened just as the state rolled out legal betting. It now gives Ohioans access to everything from NFL and NBA games to college matchups without stepping outside state lines.
Pennsylvania
On July 22, 2024, Bet365 officially launched in Pennsylvania after acquiring a license that previously belonged to TwinSpires. The move was made possible through its partnership with Presque Isle Downs & Casino. Bettors in the state now have access to both sportsbook and casino features. Everything’s above board, regulated by the Pennsylvania Gaming Control Board, and designed with a solid mix of function and familiarity especially for users used to other major platforms.
Tennessee
Bet365 officially went live in Tennessee on March 16, 2025. Unlike most states, Tennessee’s sports betting market is entirely online there are no retail sportsbooks so platforms like Bet365 operate solely through mobile apps and web access. The launch brought a fresh option for Tennessee bettors, many of whom already follow teams like the Titans and Grizzlies with serious dedication. The platform offers standard features like in-play betting and early cashout, alongside a new-user offer that’s simple and upfront: bet $5, and you get $150 in bonus bets. Everything’s fully licensed through the Tennessee Sports Wagering Advisory Council.
Virginia
Virginia came online for Bet365 users on January 31, 2023. With support from its official partnership with the Washington Commanders, the sportsbook gained quick visibility in the state. Bettors here have full access to mobile and desktop betting, as well as consistent promotions tied to local sports interest.
Where Will Bet365 USA Be Legal Next? A Look Ahead
Bet365 has been steadily expanding its reach across the U.S., and it’s clear they’re not slowing down anytime soon. A handful of states are now seen as strong contenders for the next phase of the rollout. While no dates are locked in, there’s been enough movement—between legislative shifts and early partnerships to suggest where Bet365 might land next. Here’s a quick look at the states that could be up next.
Missouri
Bet365 is expected to launch in Missouri sometime in late 2025, assuming regulatory approvals stay on track. The company has already lined up a partnership with the St. Louis Cardinals an early sign it’s serious about entering the market. With the state recently approving both retail and online sports betting, Bet365 is positioning itself to be among the first wave of operators. If all goes smoothly, bettors could see the platform go live before the year wraps.
Maryland
Maryland’s sports betting market is already up and running, but Bet365 hasn’t entered yet. The state has room for another major player, especially one with international recognition. No formal announcement has been made, but behind the scenes, Bet365 is reportedly exploring partnerships and licensing routes. If they move forward, it would give Maryland bettors another polished option, especially as demand continues to grow.
Massachusetts
Massachusetts opened its doors to online sports betting in 2023, and the response has been strong. Bet365 isn’t live there yet, but the state’s deeply rooted sports culture think Red Sox, Celtics, Bruins—makes it a logical target. With most major operators already in place, Bet365 may be waiting for the right local partnership before jumping in. When it does, it’ll be stepping into one of the most competitive yet enthusiastic betting environments in the country.
Michigan
Michigan offers both online sports betting and casino gaming, and the market’s been active since early 2021. Bet365 hasn’t launched there so far, but the setup is ideal: full mobile access, a mature regulatory system, and a broad user base. Industry chatter suggests Bet365 has had Michigan on its radar for some time. A launch could come down to timing and aligning with a partner that fits their brand.
New York
New York remains a major market that Bet365 hasn’t cracked—yet. Legal mobile betting kicked off in 2022 and the volume has been huge, but so have the costs. High tax rates and limited operator slots have kept some sportsbooks on the sidelines. Still, if Bet365 is serious about cementing its U.S. presence, New York is almost unavoidable. Whether it’s this year or next, a move into the Empire State would be a major milestone.
West Virginia
West Virginia is a smaller market, but one with fully legalized online sports betting and casino play. Bet365 hasn’t entered here, but it’s a market that fits their model low overhead, solid infrastructure, and room to grow. There’s no formal announcement, but the groundwork is already in place if Bet365 chooses to move forward. It would be a quiet launch, but a strategic one.
How To Get Started With Bet365 in Your State
If you are hoping to sign up and start placing wagers with Bet365 Sportsbook, you can do so by following the steps provided below.
- Visit the Bet365 Website or Mobile App: Click here to visit the Bet365 website, or you may download the Bet365 mobile app to your Apple or Android device.
- Select Your State: Choose your state from the list provided (Colorado, New Jersey, Ohio, Kentucky, Louisiana, Virginia, or Iowa).
- Complete the Sign-Up Process: Click “Join” to begin the registration process. Enter your personal information and contact information, create a username and password, and enter ATSBONUS as the bonus code to claim your welcome offer.
- Verify Your Identity: Complete the account verification process by following all instructions provided by Bet365. You may be required to upload a picture of your driver’s license or another form of identification.
- Make a Deposit: Choose any of the reliable, convenient payment options offered by the sportsbook, and make your first deposit of $10 or more.
- Start Placing Bets: Your deposited funds and welcome bonus will be credited to your account. Start placing bets on all your favorite sports and leagues from around the world!
About Bet365 Sportsbook & Casino
Bet365 Sportsbook & Casino is considered one of the world’s top online betting sites. Originally launching in the United Kingdom and since expanding to over 40 countries spanning five continents. Bet365 Sportsbook may be available in a limited number of U.S. states; however, it provides a user-friendly interface, great customer service, an exciting sign-up bonus, and much more to American bettors.
FAQ
Yes, but currently only in New Jersey and Pennsylvania. These states have legalized online casino gaming, allowing Bet365 to offer its casino platform alongside its sportsbook.
You can register and manage your Bet365 account from anywhere. However, to place bets, you must be physically located within a state where Bet365 is licensed and operational. Geolocation technology ensures compliance with state regulations.
The minimum age to use Bet365 varies by state:
21 years old in most states
18 years old in Kentucky
Always verify the specific age requirements for your state before registering.
Yes, Bet365 frequently offers promotions for new users, such as:
– A “First Bet Safety Net” up to $1,000 in bonus bets
– “Bet $5, Get $150” in bonus bets
Bet365 has been actively expanding its U.S. presence and is expected to launch in additional states as they legalize online sports betting. Keep an eye on Bet365’s official announcements for updates on new state launches.
Bet365 operates in several countries outside the U.S., including the UK, Canada, and parts of Europe. However, availability and features may vary by country due to differing regulations. Always check the local laws and Bet365’s terms of service when accessing the platform from abroad.
Yes, betting regulations can vary by state. Some states may have restrictions on specific bet types, such as college sports or in-play betting. Always review your state’s regulations and Bet365’s terms before placing bets.
Yes, Bet365 is a safe and secure site for online betting. The sportsbook prioritizes user safety by implementing multiple layers of firewall protection and adhering to the gaming regulations of the states where it is legal. Users can trust Bet365 for a secure and reliable online betting experience.
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