Betly Sportsbook is up and running with a powerful technical support partner and an interesting future. Betly picked up the pieces of the disastrous Delaware North and Miomni Gaming partnership in West Virginia to take over for BetLucky at Mardi Gras Casino near Huntginton and Wheeling Island casino in Wheeling.
Betly also operates the sportsbook at Southland Casino in West Memphis, Arkansas. The operator is also looking to set up shop in Colorado with one of the many licenses in what has already proven to be a robust market for sports betting.
Looking For The Best Online Sportbook In West Virginia? Checkout our West Virginia Sports Betting Page For Full Details
That technical partner for Betly is International Game Technology, better known as IGT. IGT is an industry leader in the gaming world and is an ideal partner for a shop like Betly, which utilizes betting kiosks at all of its retail locations.
Betly became the brand for the Mardi Gras and Wheeling Island sportsbooks in January 2020. The COVID-19 pandemic stunted the release of a Betly app, but the app is expected to be a very good one with the backing of IGT.
Betly got in just before the Super Bowl to take wagers on the big game, but then faced the same tough challenges that all operators faced as the coronavirus outbreak stopped sports and took over the globe.
We’ll have to see in the future how Betly continues to progress. IGT is the powerhouse name in this relationship, but Betly has the chance to ride IGT’s coattails to something special, especially as IGT continues to push the envelope with its PlaySports B2B sports betting platform.
For now, Betly has the retail locations in West Virginia and Arkansas and may be part of IGT’s application in Colorado. As the operator gets bigger and establishes a bigger market share with the release of an app, we should see some more growth and more of what Betly has to offer.